Portfolio

The Broward County Library's "No More Late Fines" is an awareness campaign aimed at increasing library usage by removing overdue fees. The package includes a video by the library director Allison Grubbs, who announces the new policy and its benefits. The video that I directed, filmed and edited is a powerful tool to spread the message and extend the brand's online presence. Additionally, I created banners that have been hung at all 36 branch locations, serving as a constant reminder to patrons of the new policy. The library has also utilized social media posts featuring the identity package and a press release distributed by PR Newswire to reach a wider audience. The identity package is a comprehensive approach to the library's goal of promoting reading and learning in our local community.